BUFF & UNICEF: CORPORATE ALLIANCE FOR CHANGE
Children around the world are suffering direct and residual effects of COVID-19, bringing a new threat to already battered countries and making delivery of life-saving assistance even harder. It is time for action. We are proud to advance our brand initiative and commitment to DO MORE NOW by establishing a Corporate Alliance with UNICEF.
As an engaged partner BUFF has committed to donating 2% of our yearly profits to UNICEF. Together with UNICEF, we will contribute to three projects combating COVID-19 in some of the most vulnerable countries.
HUMANITARIAN ACTION FOR CHILDREN
UNICEF is working with health experts to promote facts over fear, bringing trustworthy guidance to parents, caregivers and educators. They are on the ground in more than 190 countries, partnering with front-line responders, providing them with the information and resources they need to keep children and their families healthy and learning. Helping protect them from sickness and violence.
FIGHTING AGAINST COVID-19 IN SYRIA
The Syrian conflict entered its 10th year in March. As children entered a second decade of life surrounded by war, violence, death and displacement – the region was grappling with the looming threat of COVID-19. According to the United Nations Economic and Social Commission for Western Asia, the projected loss of jobs from lockdowns and businesses being shuttered in the Middle East and North Africa could see an additional 4 million children fall into poverty.
UNICEF is working with this project to reach Syrian children and their families with prevention messaging around COVID-19, and to provide clean water and distribute hundreds of thousands of bars of soap to help reduce the risk of COVID-19. With this support, UNICEF has also reached hundreds of thousands of Syrian refugees living in informal settlements through a door-to-door hand washing awareness campaign which included soap distribution.
FIGHTING AGAINST COVID-19 IN SENEGAL
Most confirmed COVID-19 cases in Senegal are residents from high-densely populated areas, which increases the risk of a fast spread of the virus throughout the country. An immediate increase of preventive interventions is therefore of utmost importance. Rapid action is needed. UNICEF, together with WHO and other international organizations, is supporting the Government in its COVID-19 response.
The aim of the project is to contribute to the fulfillment of the right to survival and development of the population affected by the new coronavirus, by ensuring access to basic water, sanitation, hygiene and health services. Several actions will be carried such as: granting the supply and distribution of vital supplies and equipment such as face masks or water containers, improve hygiene habits by educative actions in schools or protecting children against diseases such as pneumonia or malaria.