SPRING IT ON - Spring / Summer 2021 Product Collection Look Book
BUFF® Staff / 3-16-2021
It’s been a long, 12-month season where we all became really well acquainted with indoor recreation (house plants, sweatpants, lots of Netflix), but one of the silver linings in this tumultuous, upside-down, what-does-the-future-hold year has been a rediscovery of our human spirit—our ability to find inspiration in the smallest of places.
We may not have been casting our lines all year, or joy riding at our favorite resorts, and our time in National Parks may have been limited at times, but still we’ve thrived. In any other year, we’d look forward to the end of winter in favor of sunshine-filled days and this year is no different. Social outings are feeling all-too-welcome right now, but even better—they’re finally feeling like a real possibility.
Around this time we launch lots of UPF, sun-shielding caps, and lighter fabrics, but this year it’s different—our new line of gear is bright, thoughtfully designed, and most of all, feels like that breath of fresh air we’ve all been looking so forward to.
So to those longer days and shorter sleeves? We say, spring it on.