About Rebecca Rusch's SRAM GoldRusch Tour #JoinTheRusch

BUFF® Staff / 8-19-2014

From its inception (at the Sea Otter Classic) Rebecca Rusch has lead the SRAM GoldRusch Tour to encourage more women to participate in the sport of Mountain Biking. Learn more, from Rebecca and other participants, about the inspiration and empowering message that Reba brings with her, to promote more women and mountain biking across the United States.

Join this growing movement, and share your experience, using the hashtag #JoinTheRusch, and visit www.rebeccarusch.com to find out when the tour is coming to a town near you!


Buff, Inc. is a proud sponsor of the Gold Rusch Tour! Find Buff Headwear, one of Rebecca's favorite pieces of mountain biking gear, at BuffUSA.com

Recent blog posts

BUFF® Staff / 10-27-2021

Banff Centre Mountain Film & Book Festival

The Banff Centre Mountain Film Festival is an international film competition and annual presentation of films and documentaries about mountain culture, environment, sports, and adventure & exploration.
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BUFF® Staff / 10-25-2021

Banff 2021 Q&A: Meet the Artist

For the 2021 Banff Center Mountain Film and Book Festival, we put a call out to find a new artist to work with. This artist needed to capture the essence of Banff's mountainous environment and show the deep connection with the outdoors we all fee
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BUFF® Staff / 10-14-2021

Why Choose Merino Wool?

5 reasons to choose Merino Wool 🐑

Widely known as nature’s performance fiber, Merino Wool comes from Merino Sheep, an ancient breed evolved to tackle the scorching summers and frigid winters throughout the mountains of New Zealand.
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