Trail Sisters Founder, Gina Lucrezi, noticed the lack of emphasis and resources directed towards the women in outdoor sports. Through many discussions with brand leaders, she was told that without more participation by women, they were not likely to change their marketing or product strategies.
Gina’s response was to create a media platform to encourage and educate women about the outdoors. “If participation numbers are to grow, we need to welcome women with opportunity and promote camaraderie. They need to understand the outdoors are a place for them too.”
While juggling contract jobs to pay the bills, Gina would spend most of her free time driving TrailSisters.net and its social avenues. The endless hours and hard work were paying off, as the response and eagerness of women wanting to be involved grew rapidly.
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